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Understanding the Old Spice social campaign
#6 | 4:37 |
Wednesday August 4, 2010
Status Update
Wednesday August 4, 2010
The Old Spice The Man Your Man Could Smell Like campaign and the follow-up response videos represent a prime example of a
social media campaign done right
. Starring Isaiah Mustafa, the highly produced commercials and off the cuff response videos seemed to win over the entire Internet. Jay Goldman offers some successful ad campaign take-aways from the Old Spice win that can apply to your own social media marketing campaign.Download this episode now
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Show Notes
The Man Your Man Could Smell Like
- Stars Isaiah Mustafa
Questions
- Campaign created by Wieden + Kennedy.
- ReadWriteWeb followed the campaign and shows discusses how it was pulled off.
- Understanding your social media clout with Klout.com.
- Even 4chan had nice things to say and received a targeted response of its own.
- Stars Isaiah Mustafa
Questions
- Campaign created by Wieden + Kennedy.
- ReadWriteWeb followed the campaign and shows discusses how it was pulled off.
- Understanding your social media clout with Klout.com.
- Even 4chan had nice things to say and received a targeted response of its own.
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