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How to design a social media campaign
#21 | 6:48 |
Wednesday November 17, 2010
Status Update
Wednesday November 17, 2010
Don't do social for the sake of social. If you've already thought it through and social is the right fit for your campaign, Jay has some great tips for creating an effective social media campaign and strategy. It all starts with metrics; hard numbers that you can measure your success with.
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Show Notes
Presentation by Eric Weaver
Social is about sharing:
- What are people going to share from your campaign. This could be a hashtag, a photo, video etc.
How and where to share?
- How are you going to get people to share?
- Find some people from your demographic and find out if they'd participate. If so, great. If not, head back to the drawing board.
Determine which tools to use
- Match your media against your demographic.
- Find the best ways to leverage your platform of choice.
Determine how you'll track your results
- Do you have the capability and capacity to measure your success?
Measure the "k-factor
- Understand and monitor the k-factor.
-
Establish a timeline for success
- Understand that it takes time to build a following and manage expectations.
Social is about sharing:
- What are people going to share from your campaign. This could be a hashtag, a photo, video etc.
How and where to share?
- How are you going to get people to share?
- Find some people from your demographic and find out if they'd participate. If so, great. If not, head back to the drawing board.
Determine which tools to use
- Match your media against your demographic.
- Find the best ways to leverage your platform of choice.
Determine how you'll track your results
- Do you have the capability and capacity to measure your success?
Measure the "k-factor
- Understand and monitor the k-factor.
-
What is k-factor?
it's a measure of how viral your campaign is. A k-factor of greater than one means that people who see your campaign will pass it along to more than one friend. That's good.Establish a timeline for success
- Understand that it takes time to build a following and manage expectations.
Comments (1)
Share Your Comments
By Weave about two years ago
(2010-11-19 15:04:14)
(2010-11-19 15:04:14)
you are all kinds of awesome. thanks for the shoutout!
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