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How to start your own blog
#11 | 5:07 |
Wednesday September 8, 2010
Status Update
Wednesday September 8, 2010
As Jay Goldman explains, the first question you need to ask yourself is
why do I want to start a blog?
Promoting a product or service is one reason,search engine optimization
is another. Honing your writing chops, keeping in touch with family and friends, sharing your thoughts. All valid reasons that will help you focus your blog and get people reading.Download this episode now
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Show Notes
- To find a topic to blog about, consider using services like A.Word.A.Day for inspiration.
- Blog posts are ideally between 300 and 600 words, but there are many examples of successful blogs that go well under or well over that word count sweet spot.
- Ideally, focus your blog posts around one very specific theme or ideal, like lifehacker's how-to and DIY hacking content.
- Blog readers and search engines love lists. Top fives, top 10s etc.
- Optimize your posts for easy scanning: Create sub-heads and bold the first few words of bullet points so visitors can easily scan to see if they're interested in ploughing in to read the post in full.
- Create series posts to keep visitors coming back.
In-Series WordPress plugin
Follow Jay's 50x5 approach:
- Create a list of 50 specific topics for which you have valuable information to share.
- Organize these 50 posts into five broader categories.
- You now have a skeleton for your blog. Write one post a day for 50 days.
- Blog posts are ideally between 300 and 600 words, but there are many examples of successful blogs that go well under or well over that word count sweet spot.
- Ideally, focus your blog posts around one very specific theme or ideal, like lifehacker's how-to and DIY hacking content.
- Blog readers and search engines love lists. Top fives, top 10s etc.
- Optimize your posts for easy scanning: Create sub-heads and bold the first few words of bullet points so visitors can easily scan to see if they're interested in ploughing in to read the post in full.
- Create series posts to keep visitors coming back.
In-Series WordPress plugin
Follow Jay's 50x5 approach:
- Create a list of 50 specific topics for which you have valuable information to share.
- Organize these 50 posts into five broader categories.
- You now have a skeleton for your blog. Write one post a day for 50 days.
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