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Lessons learned from iTunes Ping

#12 | 5:15 |

Status Update


Wednesday September 15, 2010
Ping was an exciting announcement. Sharing our music and media preferences with our own network of friends and family? Sign us up! While uptake of Ping has been pretty good thus far, it's not the free for all social media model you may be expecting. As Jay Goldman explains, Ping is what you get when a tight-on-the-reigns company like Apple decides to dip its toes into the social networking waters. It works, but the restrictions, rules and regulations may prove too big a turn off for savvy online socialites.

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Show Notes

Ping

- About one third of everyone that's downloaded iTunes 10 has activated Ping.

- Ping is the culmination of Apple's acquisition of music social service Lala.

- Pictures uploaded to Ping go through an internal moderation process before appearing on the site. The accepted social media norm is to have the community moderate.

- Currently, there's no way of importing your friends and contacts from other social network services. That means you'll be adding all your contacts again, one by one.
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