Ok Go - Doing away with big labels and turning to social media

Ok Go is a social media success story. The band that is its own entity and its own task master is indy in the purest sense. Rather than toiling away in obscurity though, the band has harnessed social media like no other, selling over 600,000 records (well, digital album downloads) while creating all of its own videos and effectively advertising itself without the help of a label.