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Power Friending with Amber Mac

#237 | 20:00 |

Lab Rats

Monday August 30, 2010

Ever wonder how to best build your brand online? The Lab Rats' good friend Amber Mac guests on this episode of the show, where she passes on some key tips for those looking to make a mark in the world of social media. Included in the discussion: being consistent and authentic, as well as what you should do when someone decides to criticize you mercilessly. Check out the whole episode for all the tips, as well as for information on how you can win a free copy of Amber's new book, Power Friending!

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Show Notes

Hover.com : The best email & domain forwarding service - Get 10% off with COUPON CODE: LABRATS

Enter the VeriSign contest at howdoyou.com.

Amber MacArthur - Power Friending: Demystifying Social Media to Grow Your Business

TIP #1: Act Authentically

Blendtec - Will it Blend?

More on the Old Spice Twitter campaign: labratsonline.com/OldSpice.

TIP #2: Be Consistent

TIP #3: Plan Ahead

TIP #4: Create a Policy

Zappos - Online Shoe Retailer.

Intel Social Media Guidelines: labratsonline.com/IntelPolicy.

TIP #5: Embrace Criticism

TIP #6: Listen Well

Google Alerts - labratsonline.com/GoogleAlerts.

HootSuite - Social Media aggregation tool.

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