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The Pluses (and Minuses) of Google+

#281 | 26:18 |

Lab Rats


Monday July 18, 2011
Social networking is one of the biggest sources of traffic on the Internet, and now tech giant Google has released Google+ to go up against Facebook and Twitter. But how does it stack up? Does it have what it takes to win? Andy and Sean take a look at Google+ and discuss where it shines and where it still needs work.

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Show Notes

Google+ seems to serve two purposes: On the one hand, it's Google's attempt to launch their own social network. At the same time, it's a smart way of unifying its various web services (Gmail, YouTube, Search, etc.) for the end user.

You can access Google+ at plus.google.com, though you may still need an invite to use the service.

Make no mistake, this is Google's answer to Facebook. However, it's a very different beast in many respects. Thanks to Gmail, Google has amassed a large audience with personalized accounts. These accounts can now be expanded to have Facebook-like profiles. The usual suspects will be listed: your name, address, job experience and the like. However, with G+ you'll also gain the ability to add friends, post content to your "stream" and interact with other users through built-in text and video chat.

Unlike Facebook, Google+ is meant to be open. Facebook profiles can be carefully curated so that only select content is seen by unwanted eyes. Google's approach mirrors Twitter's; everything you post is meant to be seen by the public... and Google's search database. The public can, in turn, find your content and share it. This means you can follow virtually anyone on Google+ and interact with them. Although, it's at their discretion to follow you back.

Google+ expands on friends lists with Circles - a seemingly new and innovative way of grouping contacts. You create circles based on categories (Friends, Family, Epic Bros) then drag appropriate contacts into those circles. When posting to your stream, you can target your content based on specific circles rather than the public. Likewise, with the Google+ mobile app you can direct message a specific circle, allowing for private discussions with only those members.

Sparks allows you to identify topics of interests and have Google search pull up relevant news stories that you may deem share-worthy.

Finally, Hangouts allows for a 10 person video chat with your contacts or specific circles.

But hey, don't take our word for it, let Google show you through the wonders of video:

Google+: A Quick Look


Circles


Sparks


Hangouts


Huddle
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