The wisdom of crowdsourcing and how to make it work

Many hands make light work; the term is as true today as it was in the days of community barn raising. Crowdsourcing is the digital version of this idiom come to life online. Rather than having one person or a small team make, for example, translating Facebook into numerous languages their life's work, crowdsourcing asks the community to pitch in. Jay Goldman explains crowdsourcing in detail and explains how it works and how to make it happen.