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Top five social media stories of 2010

#28 | 6:50 |

Status Update


Wednesday January 12, 2011
Jay Goldman runs down the top five social media stories of 2010. 2010 was social media's year in the mainstream limelight; a trend that looks to continue through 2011 as social becomes an integral part of the online experience. From BP's

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Show Notes

#1 - BPGlobalPR's satirical Twitter account

- Raised money for oil clean up via BP t-shirt sales

#2 - Old Spice

- A social media campaign so successful it transcended its medium to become part of the mass consciousness. Ladies.

- Get full details on the Old Spice campaign and its run-away success, courtesy of Jay Goldman in episode 6 of Status Update.

#3 - OK Go

- Created their own music video that was such a run-away success the band was able to sever ties with its label to be a truly self-directed and highly successful independent band.

- Read the Wired write-up and behind the scenes video on the latest OK Go video.

#4 - The Social Network movie

- Grossed over $180 million worldwide.

- Aside from being an interesting, fictionalized, behind the scenes look at the rise of social media, The Social Network is a great movie that and is almost universally praised by critics.

#5 - Mark Zuckerberg - Time Person of the Year

- His selection as Time's Person of the Year demonstrates how pervasive social media has become in a relatively short period of time.
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