Ad:
Basic tracking in Google AdWords
Pt. 12 of 12 | 4:14 |
Friday January 22, 2010
Google AdWords video tutorial series
Friday January 22, 2010
Which ads in your
successful Google AdWords campaign
are performing the best?How do you get more detailed Google AdWords analytics?
Dave Collins explains in episode 12 of ourMaking Google AdWords Work for You video tutorial series
.Linking Google AdWords with Google Analytics
gives us more targeted information on our campaigns and individual ads.Download this episode now
Quicktime Show Notes
- Sign into your Google Adwords account.
- Google AdWords allows you to know how many people click on your ads, but they don't let you know how long they stay on your site.
- To find this out you need to setup an analytics account with any of the analytics systems like Google Analytics (see Labrats show on Google Analytics and how it works).
- To know exactly which ad is driving people to the site and keep them staying the longest, you need to modify the destination URL a little.
- Go into the campaign and down to ad groups.
- Hover over a specific ad and click the pencil tool to edit the ad.
- Go to the destination URL.
- At the end of the destination add the following text:
?ref=adwords&campaign=CAMPAIGN NAME HERE&adgroup=AD GROUP NAME&ad=NUMERIC VALUE
- Note that there can be no spaces in the URL name.
- Click save.
- Apply an almost identical format to each add altering the numeric value at the end of each string so you know which ad is giving you better results.
- Use these addresses with your analytics.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
- Google AdWords allows you to know how many people click on your ads, but they don't let you know how long they stay on your site.
- To find this out you need to setup an analytics account with any of the analytics systems like Google Analytics (see Labrats show on Google Analytics and how it works).
- To know exactly which ad is driving people to the site and keep them staying the longest, you need to modify the destination URL a little.
- Go into the campaign and down to ad groups.
- Hover over a specific ad and click the pencil tool to edit the ad.
- Go to the destination URL.
- At the end of the destination add the following text:
?ref=adwords&campaign=CAMPAIGN NAME HERE&adgroup=AD GROUP NAME&ad=NUMERIC VALUE
- Note that there can be no spaces in the URL name.
- Click save.
- Apply an almost identical format to each add altering the numeric value at the end of each string so you know which ad is giving you better results.
- Use these addresses with your analytics.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
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