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Creating new ad groups in Google AdWords
Pt. 7 of 12 | 5:32 |
Monday January 18, 2010
Google AdWords video tutorial series
Monday January 18, 2010
If there's one
key to success in Google AdWords
it's seeing what works and duplicating it. In part seven of our specialMaking Google AdWords Work for You video tutorial series
, Dave Collins takes the most successful ads of the group and shows how to replicate that success in a new Google AdWords ad group.Download this episode now
Quicktime Show Notes
- Sign into your Google Adwords account
- Sometimes it's best to have many different ad groups running in one campaign. It may be important to focus your ads to a specific theme.
- You can copy existing keywords and ads to a new ad group.
- Click on your campaign.
- Click ad groups tab.
- Click New Ad Group.
- Give the new ad group a meaningful name.
- Add at least 1 keyword.
- Input the Max Cost Per Click (CPC) that you are willing to pay.
- Go back to your first ad group.
- Select all keywords you want copied to the new Ad Group.
- Click More Actions.
- Select copy.
- From the pop-up menu that now appears select the campaign and then the new Ad Group you want to copy these keywords.
- When the new ad campaign launches delete the keywords from the first ad group so you do not have duplicate keywords running.
- You can also copy ads from the first ad group to the second.
- Click the first ad group.
- Click the Ads tab.
- Select the ads you want to copy.
- Click More Actions.
- Select copy.
- Select the campaign.
- Select the new ad group.
- Click the new Ad group.
- To edit an ad hover over the ad you wish to edit.
- Click the pencil tool that appears.
- Change the appropriate fields.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
- Sometimes it's best to have many different ad groups running in one campaign. It may be important to focus your ads to a specific theme.
- You can copy existing keywords and ads to a new ad group.
- Click on your campaign.
- Click ad groups tab.
- Click New Ad Group.
- Give the new ad group a meaningful name.
- Add at least 1 keyword.
- Input the Max Cost Per Click (CPC) that you are willing to pay.
- Go back to your first ad group.
- Select all keywords you want copied to the new Ad Group.
- Click More Actions.
- Select copy.
- From the pop-up menu that now appears select the campaign and then the new Ad Group you want to copy these keywords.
- When the new ad campaign launches delete the keywords from the first ad group so you do not have duplicate keywords running.
- You can also copy ads from the first ad group to the second.
- Click the first ad group.
- Click the Ads tab.
- Select the ads you want to copy.
- Click More Actions.
- Select copy.
- Select the campaign.
- Select the new ad group.
- Click the new Ad group.
- To edit an ad hover over the ad you wish to edit.
- Click the pencil tool that appears.
- Change the appropriate fields.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
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