Ad:
Detailed AdWords analytics with Placement Performance
Pt. 11 of 12 | 3:45 |
Thursday January 21, 2010
Google AdWords video tutorial series
Thursday January 21, 2010
Now that we've whetted our appetite for meaningful numbers in the AdWords reporting center, it's time to drill down further and get into the
Google AdWords Placement Performance tools
. Here, we cancreate Google AdWords briefs for clients
, get data for presentations and generally see how our ads are doing, what kind of traffic they're driving and more. We can even getGoogle AdWords demographic data
.Download this episode now
Quicktime Show Notes
- Sign into your Google Adwords account
- Click on the Reporting tab.
- Select reports.
- Create a new report.
- Select Placement Performance report.
- Scroll down.
- Select the campaign you want to view.
- Click Create Report.
- Once the information has been generated click on the report.
- If there is too much information you can remove some of it.
- Click Create report like this at the top of your generated report.
- Scroll down to the Advanced Settings.
- Click on Add or Remove Columns.
- Remove some of the unneeded columns.
- Click Create Report.
- Open up the new report.
- Sort by Click Through Rate (CTR).
- You can now see what sites are not working well for you.
- To remove these sites from your campaign go back to the main page of your Google Adwords profile.
- Select the campaign.
- Click the Networks tab.
- Scroll down to the bottom.
- Click on Exclusions.
- You can exclude sites at either an Ad group level or at a Campaign level.
- Click Add exclusions.
- Select Exclude placement.
- Type in the sites you don't want the ads to show on.
- Click save.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
- Click on the Reporting tab.
- Select reports.
- Create a new report.
- Select Placement Performance report.
- Scroll down.
- Select the campaign you want to view.
- Click Create Report.
- Once the information has been generated click on the report.
- If there is too much information you can remove some of it.
- Click Create report like this at the top of your generated report.
- Scroll down to the Advanced Settings.
- Click on Add or Remove Columns.
- Remove some of the unneeded columns.
- Click Create Report.
- Open up the new report.
- Sort by Click Through Rate (CTR).
- You can now see what sites are not working well for you.
- To remove these sites from your campaign go back to the main page of your Google Adwords profile.
- Select the campaign.
- Click the Networks tab.
- Scroll down to the bottom.
- Click on Exclusions.
- You can exclude sites at either an Ad group level or at a Campaign level.
- Click Add exclusions.
- Select Exclude placement.
- Type in the sites you don't want the ads to show on.
- Click save.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
App of the day
40 hadiths (An Nawawi) Android
v1.4.1:no screen off when playing audioContains the forty hadiths of the...
