Ad:
Making sense of your statistics
Pt. 5 of 10 | 1:33 |
Friday April 23, 2010
Maximizing your business with Google Local Business Center
Friday April 23, 2010
While it is nice having a statistics page - since it's free and all - it's even better to know what those numbers represent. In this segment, we tell you what statistics are available to you and, more importantly, what they might mean to your business.
Download this episode now
Quicktime Show Notes
- Statistics tell you what people are searching for that end up at your listing, where they're coming from, and much more.
- The first item shown is activity for the listing. The blue is how many impressions the listing has received - meaning how many times your business listing appeared in search results.
- The second is for actions, meaning the number of visitors who have actually clicked through to view the listing from a search result.
- You'll see the data total here for both and top search queries. These are terms that people are using when searching and these are the terms that get people to your listing.
- You'll also see where people are getting driving directions from when getting directions to your business. So if they live 40 miles away, but are getting directions, you'll know that people are willing to travel to get to your business.
- If a lot of people are coming from one area, then you'll know where a lot of your clientele is located and where your services are needed most.
- The first item shown is activity for the listing. The blue is how many impressions the listing has received - meaning how many times your business listing appeared in search results.
- The second is for actions, meaning the number of visitors who have actually clicked through to view the listing from a search result.
- You'll see the data total here for both and top search queries. These are terms that people are using when searching and these are the terms that get people to your listing.
- You'll also see where people are getting driving directions from when getting directions to your business. So if they live 40 miles away, but are getting directions, you'll know that people are willing to travel to get to your business.
- If a lot of people are coming from one area, then you'll know where a lot of your clientele is located and where your services are needed most.
App of the day
City Maps 2Go - Lite iPhone
Offline map app with one free download out of over 3,100 maps.
