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Optimizing Google AdWords campaign settings
Pt. 2 of 12 | 2:35 |
Monday January 11, 2010
Google AdWords video tutorial series
Monday January 11, 2010
If you
learn how to use Google AdWords
, you'll find it's a powerful tool fordriving traffic to your site
andconverting traffic to meaningful sales
. In the second part of ourGoogle AdWords video tutorial
series, we look at optimizing our campaign to get the visitors we want at the price we want to pay.Download this episode now
Quicktime Show Notes
- Sign into your Google Adwords account
- Choose the campaign you want to work on.
- Click on the settings tab.
- Under the General heading click edit to give the campaign a meaningful name. Then click save.
- You can change the country settings by clicking on edit under the Locations heading.
- You can also change the language setting by clicking on edit beside the Language heading.
- Under Networks, devices and extensions click edit next to Networks and Devices.
- This will allow you to select where your campaign will run.
- You can choose to have a campaign that runs only on Google by removing the check-mark next to Content network.
- You can also turn off your adds on mobile devices by unchecking the box next to iPhone and other mobile devices with full internet browsers.
- Click save.
- To make sure that all your ads are getting roughly the same amount of time seen:
- Click on Ad deliver, Ad rotation, frequency capping.
- Click edit next to Ad rotation.
- Select Rotate.
- Click save.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
- Choose the campaign you want to work on.
- Click on the settings tab.
- Under the General heading click edit to give the campaign a meaningful name. Then click save.
- You can change the country settings by clicking on edit under the Locations heading.
- You can also change the language setting by clicking on edit beside the Language heading.
- Under Networks, devices and extensions click edit next to Networks and Devices.
- This will allow you to select where your campaign will run.
- You can choose to have a campaign that runs only on Google by removing the check-mark next to Content network.
- You can also turn off your adds on mobile devices by unchecking the box next to iPhone and other mobile devices with full internet browsers.
- Click save.
- To make sure that all your ads are getting roughly the same amount of time seen:
- Click on Ad deliver, Ad rotation, frequency capping.
- Click edit next to Ad rotation.
- Select Rotate.
- Click save.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
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