Ad:
Refining your Google AdWords ads
Pt. 5 of 12 | 4:27 |
Thursday January 14, 2010
Google AdWords video tutorial series
Thursday January 14, 2010
After your
Google AdWords ad campaign
has run for a little while, it will start to gather some pretty detailed data. Using this data, you can seewhich Google AdWords ads are most effective
and which ones are dragging.Refine your Google AdWords ads
in part five of our specialMaking Google AdWords Work for You video tutorial series
.Download this episode now
Mobile Show Notes
- Sign into your Google Adwords account
- To refine your campaigns, click on the campaign you want to work on.
- Click on the Ad Group.
- Click Ads tab.
- You can now see the information about each of your ads.
- % Served tells you how often a specific ad has run.
- Click tells you how many times people have clicked that ad to go to the website.
- Impr. is short for impressions and tells you how many times the ad has been viewed.
- CTR stands for click through ratio and tells you what percentage of people who saw your ad clicked through to your site.
- Cost is how much money each ad has cost you up to this point.
- To pause an ad that is not working well, click on the green icon next to the name of the ad.
- Select pause.
- You can now either create a brand new ad or modify an existing ad.
- Click New Ad button.
- Select Text ad.
- Information for your previous ad will be in the fields. From here, you can either delete the ad and start anew, or modify it to make it better.
- Click Save Ad.
- You'll see that the Status now says Pending review. This means that Google will review the ad before it goes live.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
- To refine your campaigns, click on the campaign you want to work on.
- Click on the Ad Group.
- Click Ads tab.
- You can now see the information about each of your ads.
- % Served tells you how often a specific ad has run.
- Click tells you how many times people have clicked that ad to go to the website.
- Impr. is short for impressions and tells you how many times the ad has been viewed.
- CTR stands for click through ratio and tells you what percentage of people who saw your ad clicked through to your site.
- Cost is how much money each ad has cost you up to this point.
- To pause an ad that is not working well, click on the green icon next to the name of the ad.
- Select pause.
- You can now either create a brand new ad or modify an existing ad.
- Click New Ad button.
- Select Text ad.
- Information for your previous ad will be in the fields. From here, you can either delete the ad and start anew, or modify it to make it better.
- Click Save Ad.
- You'll see that the Status now says Pending review. This means that Google will review the ad before it goes live.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
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