Refining your Google AdWords keywords

Pt. 6 of 12 | 4:10 |

Google AdWords video tutorial series

Friday January 15, 2010

The

Google AdWords keywords

you choose are vital to

running a successful Google AdWords campaign

. Losing the keywords that aren't generating traffic and create subtle variations on the keywords that are are the

keys to success in Google AdWords

. Part six of our special

Making Google AdWords Work for You video tutorial series

Download this episode now

Quicktime

Show Notes

- Sign into your Google Adwords account

- Click on your campaign.

- Click your Ad Group.

- Click Keywords Tab.

- Take a look at your data. You can view the information by any of the fields.

- To pause any keywords that are not working the way you want click the green button next to the keyword.

- Select pause.

- Pause any campaigns that are not performing with a high click through ratio.

- To add additional keywords click Add Keywords.

- Input new keywords into the field.

- Beside the text box you'll see Suggested keywords.

Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.

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