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What is Adware?
#242 | 2:04 |
Friday May 29, 2009
Tutorials
Friday May 29, 2009
Most often you hear the term "adware" lumped in with the term spyware, but that needn't be the case. Adware started out as a way to distribute software that users got for free in exchange for viewing advertisements. All adware isn't created equal and you just need to beware.
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Windows Media Show Notes
- Adware started out as a way to provide software for free.
- Some very reputable companies, like Qualcomm, have used "adware."
- Other well-known products that have been distributed using the adware model include Evernote, RealPlayer, and AOL Instant Messenger.
- WikiPedia article on Adware
- Those who distribute spyware took advantage of "adware" as a way to distribute their malicious code.
- Many reputable companies who did use adware have stopped because of the bad press.
- So, the term "adware" has been corrupted and associated with "spyware" when in point of fact adware was once viewed as a very good marketing model.
- Some very reputable companies, like Qualcomm, have used "adware."
- Other well-known products that have been distributed using the adware model include Evernote, RealPlayer, and AOL Instant Messenger.
- WikiPedia article on Adware
- Those who distribute spyware took advantage of "adware" as a way to distribute their malicious code.
- Many reputable companies who did use adware have stopped because of the bad press.
- So, the term "adware" has been corrupted and associated with "spyware" when in point of fact adware was once viewed as a very good marketing model.
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