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Writing killer Google AdWord ads
Pt. 4 of 12 | 4:02 |
Wednesday January 13, 2010
Google AdWords video tutorial series
Wednesday January 13, 2010
There are entire books written on the subject of
writing attention-grabbing ads
but the basics are simple. Catch users' attention with yourGoogle AdWords ad copy
and you're more likely to drive clicks and convert sales with your campaign. Dave Collins explains in part four of ourMaking Google AdWords Work for You video tutorial series
.Download this episode now
Quicktime Show Notes
- Sign into your Google Adwords account
- We recommend creating four ads in each group.
- To create a new ad choose the campaign you want to work on.
- Select the Ad Group you want to work on.
- Select the Ads tab.
- Click New Ad button and select text ad.
- Input your information into the appropriate field on the site.
- The Headline will be the bold line at the top of the campaign.
- Description lines one and two should give a little bit of information.
- Display URL is the web address that will be seen by the people viewing your ad.
- Destination URL is where exactly people will go when they click on your link.
- When you are done click Save.
- To make sure your ad works click on the link in your Google Adwords account and make sure it directs you to where you want to go.
- To add more ads follow the same steps as before.
- To delete an ad click the check-box next to the ad.
- Click Change status.
- Choose delete.
- Click OK when the pop-up box appears.
- To active a paused campaign click All online campaigns above your list of campaigns.
- Click on the Campaigns tab.
- Find any campaigns with the pause symbol next to them (||) and click on it.
- Select enable.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
- We recommend creating four ads in each group.
- To create a new ad choose the campaign you want to work on.
- Select the Ad Group you want to work on.
- Select the Ads tab.
- Click New Ad button and select text ad.
- Input your information into the appropriate field on the site.
- The Headline will be the bold line at the top of the campaign.
- Description lines one and two should give a little bit of information.
- Display URL is the web address that will be seen by the people viewing your ad.
- Destination URL is where exactly people will go when they click on your link.
- When you are done click Save.
- To make sure your ad works click on the link in your Google Adwords account and make sure it directs you to where you want to go.
- To add more ads follow the same steps as before.
- To delete an ad click the check-box next to the ad.
- Click Change status.
- Choose delete.
- Click OK when the pop-up box appears.
- To active a paused campaign click All online campaigns above your list of campaigns.
- Click on the Campaigns tab.
- Find any campaigns with the pause symbol next to them (||) and click on it.
- Select enable.
Dave Collins is the founder of SoftwarePromotions. Shareware Promotions has been working in software marketing since 1997, and has a well-earned reputation for producing results.
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